The 2 Hurdles Holding Your Business' Marketing Back

Half the battle is just teaching people who you are and what you do.

This is why you run ads, make social media content and do cold outreach. It’s surprising how few people even know you exist.

Let me demonstrate. My parents own a local brick and mortar apparel design shop. They’ve been in business over a decade, serving a few thousand customers by now, all while occupying a high traffic building in the middle of town.

When it comes up in conversation with locals, not even 10% of the people I talk to know it’s there. That includes people who actively buy apparel for their business, events, sports teams, etc.

I referred my dental hygienist to my parents just the other day. She apparently needed some embroidery for her church group.

Lifelong resident of the town. Never knew they were there.

She’d been using some online company that was more expensive simply because they came up first when she looked up “custom t-shirts”.

Here’s my advice:

“Volume negates luck.” - Alex Hormozi

The more you do, the luckier you get. So show more people who you are. More events, more ads, more social media posts.

In case you missed it, I wrote a post teaching you how to easily make quality social media graphics for free here.

Next you have to get new people to trust you. There’s a bunch of ways to do this.

Start with testimonials. Social proof is a free conversion enhancer.

Products with 5 reviews are 270% more likely to be purchased than those with none (Spiegel Research Center, Northwestern University). It’s insane.

People buy when other people bought and liked it. Add some reviews to your website, post them on social media, and maybe even include them in ad creatives.

Another method for building trust is by giving away a free product or service. This is what we call a “lead magnet”.

I promise you see them all the time.

By solving a small problem for someone, you can reveal a larger one and gain their trust in the process.

Let’s say 100 people see an ad you made offering roof replacement. One person may click on it and hire you to replace their roof.

Now let’s reframe that. Instead, your ad now says “free roofing estimate”. It’s now more likely that 10 people click on it to get the estimate. From there maybe three people hire you. Same audience, same ad spend, different results.

P.S.

With lead magnets, the worst case is that you now have their contact information to send them offers down the line.

Reply to this email with your business’ industry and services and I’ll get back to you with three personalized lead magnet ideas.

Until next time,
Trey